About
HubSpot developer and automation engineer at the crossroads of CRM and automation
I'm a HubSpot developer and automation engineer with 3+ years of hands-on experience designing and implementing CRM solutions that power real business operations, not just demos. My work lives at the intersection of HubSpot's platform, backend serverless logic, and third-party APIs. I specialize in making data move reliably between complex systems like HubSpot ↔ NetSuite, handling edge cases, rate limits, and business logic with care. From building custom cards and objects to orchestrating multi-system integrations via Zapier and direct APIs, I bring both technical depth and a product mindset to every project.
Serverless-First Thinking
HubSpot custom code actions, serverless functions, and API-heavy workflows are my everyday tools.
Bidirectional Sync Specialist
Deep experience syncing HubSpot ↔ NetSuite: Sales Orders, Purchase Orders, Invoices, and fulfillments.
Integration Architect
PandaDoc, JIRA, Gmail, and Slack connected via Zapier and native APIs, with real error handling.
How I work
Model the business first
Pipelines, stages, custom objects and associations are designed to mirror how the team actually sells, orders and fulfils.
Plan for API limits
Batch input limits, 429 rate errors and paging cursors are handled up front, with chunked reads and exponential backoff.
Real error handling
Integrations get retries, batching and monitoring, so a sync doesn't fail silently.
Review before delivery
Integration architecture is reviewed against shared standards for custom code actions before it reaches a client.
Have a HubSpot sync that keeps breaking?
From CRM data models to NetSuite sync and third-party integrations, I build HubSpot systems with real error handling.